Platr Meals
Platr Meals delivers chef-prepared, rotating weekly menus to subscribers who want real food without the effort. They had a compelling product — but a Shopify store that struggled to convey freshness, communicate nutritional transparency, and reduce the perceived complexity of committing to a subscription. High cart abandonment on the subscription page was the clearest symptom of the problem.
We redesigned Platr's Shopify subscription experience around simplicity and appetite appeal. A rotating menu preview with weekly chef introductions, dietary filter integration, and a radically simplified subscription commit flow reduced cart abandonment and drove a 74% 90-day subscriber retention rate — well above the meal kit industry average.
DTC Shopify meal planning and delivery platform with chef-prepared meals. Dietary preference engine, flexible subscription, and a nutritionist-reviewed catalogue of rotating weekly menus.
