AWM
WordPress

Gravual

Gravual
Outcome62% increase in average session duration post-launch
01
The Challenge

Gravual had a strong product range but a digital presence that failed to reflect their editorial ambition. Their existing site looked generic, converted poorly on mobile, and offered no memorable brand story — costing them both first-time buyers and repeat customers in a saturated lifestyle market.

02
Our Approach

We rebuilt Gravual from the ground up with a layout-first approach — clean editorial grids, full-bleed product photography, and a WooCommerce architecture tuned for conversion. Every page was designed to do double duty: tell the brand story and drive the sale, without sacrificing either.

Premium WordPress site for a design-forward lifestyle brand. Clean editorial layout built for both content and commerce, with a refined aesthetic that commands attention.

03
Deliverables
Custom WordPress Theme
WooCommerce Store Build
Editorial Homepage Layout
Product Page Redesign
Mobile-First Responsive Design
SEO Foundation & Site Speed Optimisation
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