AWM
WordPress

Grab

Grab
Outcome35M+ monthly active users supported across regional markets
01
The Challenge

As Southeast Asia's leading super app serving over 35 million users across eight countries, Grab needed a marketing and editorial WordPress platform that could match its regional scale. Managing content across multiple languages, market-specific messaging, and high-traffic product campaigns was straining their existing setup and slowing down the communications team.

02
Our Approach

We engineered a high-performance WordPress platform with a modular content architecture designed for regional scale. Market-specific landing pages, a multilingual editorial system, and a flexible campaign builder gave Grab's communications team the speed and control they needed — without compromising on performance at scale.

WordPress marketing site for Grab, Southeast Asia's leading super app serving 35M+ users. High-traffic editorial and corporate communications platform supporting regional audiences.

03
Deliverables
Enterprise WordPress Platform
Multilingual Content Architecture
Market-Specific Landing Pages
Campaign Builder System
API & App Integration
CDN & Performance Optimisation
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