Bakkt
Bakkt is a Nasdaq-listed digital asset platform trusted by financial institutions to custody and transact digital assets at scale. With a complex product suite serving institutional partners, consumer wallets, and merchant integrations, their HubSpot CMS site needed to communicate across multiple sophisticated audiences without simplifying the narrative to the point of losing credibility.
We rebuilt Bakkt's website with a modular HubSpot CMS architecture designed for audience segmentation and rapid content deployment. Distinct product pages for institutional, consumer, and merchant audiences were unified by a confident visual identity — while investor relations and press content was structured to meet the transparency expectations of a publicly traded company.
HubSpot CMS site for Bakkt, a publicly traded digital asset platform trusted by major financial institutions. Enterprise-grade content architecture for investor relations, product, and partner audiences.
