Almas Lighting
Almas Lighting is a premium Canadian retailer of designer lighting fixtures serving both homeowners and trade professionals. Their Shopify store handled basic retail adequately, but lacked the tools needed to serve their trade customer base — no trade pricing programme, no project consultation request flow, and no room visualisation feature to help buyers confidently specify fixtures for larger spaces.
We rebuilt Almas's Shopify store with a dual-audience architecture. Trade professionals got a dedicated programme with tiered pricing, project quote requests, and a sample ordering flow. Consumer buyers got a room visualisation tool and a curated discovery experience — a fundamentally different path to purchase for each audience.
Premium Canadian Shopify lighting store with a curated catalogue of designer fixtures. Trade program, project consultation requests, and room visualisation built for designers and homeowners.
